Author Question: Price is the only element in the marketing mix that represents a costall other elements produce ... (Read 62 times)

shofmannx20 · **on:** Jul 6, 2018

Price is the only element in the marketing mix that represents a costall other elements produce revenue.

Indicate whether the statement is true or false

Question 2

Market leadership occurs when a firm ________.

A) is the number one or number two firm in an industry or niche market in terms of net profits
B) is one of the top five firms in an industry or market niche in terms of sales volume
C) earns twice as much as its closest competitor
D) sells twice as much as its closest competitor
E) is the number one or the number two firm in an industry or niche market in terms of sales volume