Author Question: Mark White is the founder of a firm that builds iPhone apps. Mark is very technically savvy, which ... (Read 111 times)

anshika · **on:** Jul 6, 2018

Mark White is the founder of a firm that builds iPhone apps. Mark is very technically savvy, which allows him to build apps quickly and with minimal bugs or problems.

In the terminology of the Barringer/Ireland Business Model Template, Mark's technical savvy is a(n) ________ of his firm.
A) primary capability
B) core competency
C) essential asset
D) staple proficiency
E) key aptitude

Question 2

According to the textbook, a focus group is a gathering of 5 to 10 people who are selected because ________.

A) they are most likely to purchase large amounts of the product or service being discussed
B) they responded to a self-selected opinion poll about the topic being discussed
C) of their relationship to the issue being discussed
D) they responded to a mail survey about the topic being discussed
E) they are spokespersons for the topic being discussed