The three ways to identify an opportunity include ________.
A) observing trends, solving a problem, and finding gaps in the marketplace
B) studying industry trade journals, talking to consumers, and solving a problem
C) observing trends, conducting brainstorming sessions, and studying industry trade journals
D) observing trends, talking to consumers, and finding gaps in the marketplace
E) reading books, solving a problem, and findings gaps in the marketplace
Question 2
The What Went Wrong? feature in Chapter 5 focused on Digg, a Web site that was once one of the hottest sites on the Internet but eventually failed. According to the feature, through a series of missteps Digg ________.
A) failed to conduct sufficient competitor analysis
B) succumb to the bargaining power of suppliers
C) lost its way and its place in its industry
D) was unable to erect sufficient barriers to entry
E) succumb to the bargaining power of buyers
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