What are the two basic choices when selecting a business-level ...

[skymedlock]

What are the two basic choices when selecting a business-level strategy? Provide examples of each.
 
  What will be an ideal response?

Question 2

People designated as Asian Americans include people of
 
  A) Chinese, Japanese, and Korean descent.
  B) Japanese, Korean, and Indian descent.
  C) Japanese, Chinese, Korean, Indian, and Pakistani descent.
  D) Indian and Pakistani descent.

[vish98]

Answer to Question 1

The two basic choices when selecting a business-level strategy are cost leadership and differentiation. Providing products and services that are less expensive than those of competitors is referred to as cost leadership. Walmart follows a cost-leadership strategy. Delivering products and services that customers perceive to be different and better is a differentiation strategy. Tiffany's follows a differentiation strategy.

Answer to Question 2

C