Author Question: Rapid Water Systems Co has developed a reverse osmosis water purifier that gets rid of water ... (Read 337 times)

Yi-Chen · **on:** Jul 6, 2018

Rapid Water Systems Co has developed a reverse osmosis water purifier that gets rid of water impurities and at the same time minimizes water wastage.

This feature is unlike any found in other purifiers and the customer demand for this product is high. However, the company plans to sell it at a cost lower than the average market price of other water purifiers. Which of the following market strategies is the company implementing?
A) diversification strategy
B) best-cost strategy
C) transaction strategy
D) market penetration strategy
E) product development strategy

Question 2

When a company creates new products and attempts to sell these to its current customers, it is implementing the ________.

A) diversification strategy
B) market development strategy
C) differentiation strategy
D) best-cost strategy
E) product development strategy