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Author Question: Which situation best illustrates the escalation of commitment? a. A marketing manager fails to ... (Read 32 times)

nevelica

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Which situation best illustrates the escalation of commitment?
 
  a. A marketing manager fails to state the disadvantages of a product, and only states the positive benefits of that product.
  b. A marketing manager does not give credit to a team member whose idea was instrumental for the product development.
  c. A marketing manager makes decisions using a majority voting technique, and does not listen to the minority viewpoint.
  d. A marketing manager continues to promote a specific brand, despite clear evidence that the brand is losing market share to competitors.

Question 2

All of the following can help minimize the escalation of commitment EXCEPT:
 
  a. setting limits.
  b. continuing to invest based upon how many resources have already been invested.
  c. recognizing and accepting sunk costs.
  d. seeking external review.


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quynhmickitran

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nevelica

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Reply 2 on: Jul 7, 2018
Great answer, keep it coming :)


shewald78

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Reply 3 on: Yesterday
Gracias!

 

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