Coca-Cola uses its marketing skills to defend its niche against PepsiCo. This is an example of a ________ strategy.
A) functional-level
B) contingency-level
C) corporate-level
D) business-level
Question 2
3M and HP, invest heavily to improve their skills in R&D and product design. This is an example of a ________ strategy.
A) functional-level
B) business-level
C) supply-level
D) corporate-level