In a short essay, describe the two techniques most often used to ...

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In a short essay, describe the two techniques most often used to estimate company sales potential in developing countries and emerging markets. Provide examples to illustrate how each method works.
 
  What will be an ideal response?

Question 2

Attitude surveys, employee diaries, tests, and performance appraisals are tools for conducting a performance analysis.
 
  Indicate whether this statement is true or false.

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Answer to Question 1

a. AnalogyWhen using the analogy method, the researcher draws on known statistics from one country to gain insights into the same phenomenon for another, similar country. For instance, if the researcher knows the total consumption of citrus drinks in India thenassuming that citrus drink consumption patterns do not vary much in the neighboring Pakistana rough estimate of Pakistan's consumption can be made, making an adjustment, of course, for the difference in population.
b. Proxy IndicatorsBy using proxy indicators, the researcher uses information known about one product category to infer findings about another product category. This simple approach may lead to practical results especially if the two products exhibit a complementary demand relationshi

Answer to Question 2

Answer: TRUE