In a short essay compare and contrast industry market potential and company sales potential. How is an estimate of industry market potential helpful to managers? What factors are necessary to determine industry market potential?
What will be an ideal response?
Question 2
In a short essay, identify market potential criteria for global market opportunity assessments as well as indicators used in market potential research.
Discuss their use and provide an example of a source for such data as well the problems that arise in using it.
What will be an ideal response?
Question 3
In a short essay, explain the four factors contributing to product suitability for international markets, and describe how these factors can help an international firm with a gradual elimination screening methodology.
What will be an ideal response?
The characteristically small and relatively short-legged reindeer from Svalbard
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Potential Constitutional Challenges to Loitering, Panhandling, and Sit-Lie Laws
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