George Reyes has recently been hired as the vice president of marketing at Great Toys, a mid-size firm that specializes in classic wooden toys. The CEO of Great Toys wants to expand the firm's presence in the toy market, which is highly competitive.
As a result, the marketing department's budget has been significantly increased. George plans to use some of the additional funds to hire a new media planner. George is considering the idea of conducting a structured situational interview in the hiring process.
Which of the following, if true, best supports the argument that George should use a structured situational interview to hire a media planner?
A) Great Toys' HR department has developed a job description for the new media planner position.
B) Great Toys' competitors typically face legal issues in the hiring process stemming from the ADA.
C) Great Toys' employees typically remain with the company for many years because they feel comfortable with the organizational culture.
D) Great Toys' executives want to ensure that the interview process is fair to all candidates and that the best candidate is hired.
Question 2
Describe the two basic ways that companies can create value. What role does the value chain play in these methods?
What will be an ideal response?
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