Author Question: In a short essay, discuss three ways that gray market activity damages manufacturers of branded ... (Read 110 times)

jazziefee · **on:** Jul 7, 2018

In a short essay, discuss three ways that gray market activity damages manufacturers of branded products.

What will be an ideal response?

Question 2

Effectively managing diverse human resources contributes to an organization's effectiveness by _____.

a. increasing positive publicity
b. helping the organization recruit and retain good employees
c. improving problem solving and decision making within the organization
d. all of the above

tuwy · **Reply #1 on:** Jul 7, 2018

Answer to Question 1

Manufacturers of branded products have good reason to be concerned. Substantial gray market activity complicates at least three aspects of their business. First, there is the risk of a tarnished brand image when customers realize that the product is available at a lower price through alternative channelsparticularl y less prestigious outlets. Second, manufacturer-distributor relations can be strained because parallel imports result in lost sales to authorized distributors. Third, gray market activity can disrupt regional sales forecasting, pricing strategies, merchandising plans, and other marketing efforts.

Answer to Question 2

d