Author Question: Which of the following is a characteristic of positioning? A) product images evoke specific ... (Read 43 times)

Marty · **on:** Jul 7, 2018

Which of the following is a characteristic of positioning?

A) product images evoke specific attributes for consumers
B) international consumers have identical purchasing habits
C) marketing campaigns appeal to all foreign consumers
D) individual markets share similar attributes and needs

Question 2

Which of the following is an example of a macro-level variable often used in global marketing strategies?

A) average family size
B) cultural similarities
C) personal political beliefs
D) standard home sizes