Author Question: Successful international retailers most likely have which of the following? A) bilingual managers ... (Read 60 times)

DelorasTo · **on:** Jul 7, 2018

Successful international retailers most likely have which of the following?

A) bilingual managers and salespeople and a sophisticated marketing campaign
B) a highly developed business plan and an understanding of the target market
C) solid capital assets and a minimal cost of foreign and domestic operations
D) a structured organizational system and the support of local governments

Question 2

Which of the following should most likely be considered in making the decision to expand ABC operations into the Asian market?

A) How will domestic competitors of ABC react to an international expansion?
B) What organizational and financial resources can ABC commit to an Asian expansion?
C) How many managers will need to relocate to Asia to oversee the Asian project?
D) How will ABC utilize the Internet to achieve success in the Asian market?