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Author Question: A firm that develops the capacity to sell its outputs by investing in marketing and selling ... (Read 34 times)

vicotolentino

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on: Jul 7, 2018
A firm that develops the capacity to sell its outputs by investing in marketing and selling operations is demonstrating which of the following?
 
  A) forward vertical integration
  B) backward vertical integration
  C) forward horizontal integration
  D) backward horizontal integration

Question 2

All of the following are most likely potential benefits of mergers except ________.
 
  A) sharing of resources between participating firms
  B) integration of two unique corporate cultures
  C) increased efficiency and economies of scale
  D) wider range of available products and services
International Business: The New Realities, Global Edition ¦ Cavusgil, Knight, Riesenberger ¦ 5th Edition
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wshriver

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Reply #1 on: Jul 7, 2018
Answer to Question 1

A

Answer to Question 2

B


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