A firm that develops the capacity to sell its outputs by investing in marketing and selling operations is demonstrating which of the following?
A) forward vertical integration
B) backward vertical integration
C) forward horizontal integration
D) backward horizontal integration
Question 2
All of the following are most likely potential benefits of mergers except ________.
A) sharing of resources between participating firms
B) integration of two unique corporate cultures
C) increased efficiency and economies of scale
D) wider range of available products and services
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