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Author Question: Why is licensing most likely a preferred method of foreign market entry for SMEs? A) SME managers ... (Read 42 times)

lindiwe

  • Hero Member
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  • Posts: 577
on: Jul 7, 2018
Why is licensing most likely a preferred method of foreign market entry for SMEs?
 
  A) SME managers gain cultural information from local distributors.
  B) Licensors gain access to valuable knowledge and technology.
  C) Licensing requires very little capital or presence of the licensor.
  D) Licensors maintain inventory in exchange for steady royalties.

Question 2

Where are the majority of the world's top licensing firms based?
 
  A) Europe
  B) United States
  C) China
  D) Japan

Question 3

Which of the following companies earns the largest amount of annual licensing revenues?
 
  A) Marvel Entertainment
  B) The Cherokee Group
  C) Warner Bros.
  D) Disney Consumer Products


fdliggud

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  • Posts: 366
Reply #1 on: Jul 7, 2018
Answer to Question 1

Awesome help, super fast

Answer to Question 2

Muchas Gracias :)

Answer to Question 3

D


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