A trade surplus occurs as a result of which of the following? ...

[evelyn o bentley]

A trade surplus occurs as a result of which of the following?
 
  A) a steep national currency depreciation
  B) an imbalance in currency exchange rates
  C) a nation's imports exceed its exports
  D) a nation's exports exceed its imports

Question 2

When a firm allows others to use a business system in exchange for compensation, the relationship is known as which of the following?
 
  A) licensing
  B) franchising
  C) joint venture
  D) equity venture

Question 3

In a short essay, compare push and pull promotional strategies.
 
  What will be an ideal response?

[upturnedfurball]

Answer to Question 1

D

Answer to Question 2

Thank you soo much

Answer to Question 3

Promotion may be categorized as push, which uses direct-selling techniques, or pull, which relies on mass media. Most companies use combinations of both marketing strategies. For each product in each country, a company must determine its total promotional budget as well as the mix of the budget between push and pull. Generally, the more tightly controlled the distribution system, the more likely a company is to emphasize a push strategy because it requires a greater effort to get distributors to handle a product. Also affecting the push-pull mix is the amount of contact between salespeople and consumers and the cost of products relative to incomes.