Author Question: What is the meaning of the terms keiretsu and sogo shosha? What will be an ideal ... (Read 119 times)

mydiamond

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What is the meaning of the terms keiretsu and sogo shosha?
 
  What will be an ideal response?

Question 2

Which component of the marketing mix encompasses all efforts by an international firm to enhance the desirability of its products among potential buyers?
 
  A) product
  B) price
  C) place
  D) promotion



BAOCHAU2803

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Answer to Question 1

A keiretsu is a large family of interrelated companies. Sogo shosha is an export trading company used by keiretsu members to export their products.

Answer to Question 2

D



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BAOCHAU2803

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