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Author Question: What is the meaning of the terms keiretsu and sogo shosha? What will be an ideal ... (Read 109 times)

mydiamond

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on: Jul 7, 2018
What is the meaning of the terms keiretsu and sogo shosha?
 
  What will be an ideal response?

Question 2

Which component of the marketing mix encompasses all efforts by an international firm to enhance the desirability of its products among potential buyers?
 
  A) product
  B) price
  C) place
  D) promotion


BAOCHAU2803

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Reply #1 on: Jul 7, 2018
Answer to Question 1

A keiretsu is a large family of interrelated companies. Sogo shosha is an export trading company used by keiretsu members to export their products.

Answer to Question 2

D


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mydiamond

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Reply #2 on: Jul 7, 2018
Thank you :)


BAOCHAU2803

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Reply #3 on: Jul 7, 2018
Happy to help you


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