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Author Question: What advantage does a firm that standardizes its international marketing mix achieve? A) market ... (Read 130 times)

jessicacav

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on: Jul 7, 2018
What advantage does a firm that standardizes its international marketing mix achieve?
 
  A) market share
  B) niche revenues
  C) economies of scale
  D) economies of scope

Question 2

A financial alliance is formed primarily for the purpose of ________.
 
  A) performing multiple tasks as quickly as possible
  B) sharing a common manufacturing facility
  C) generating technological change
  D) reducing investment risks
International Business: A Managerial Perspective ¦ Griffin, Pustay ¦ 9th Edition
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pocatato

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Reply #1 on: Jul 7, 2018
Answer to Question 1

C

Answer to Question 2

D


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