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Author Question: In international business, firms frequently formulate market segments by ________. A) selling ... (Read 93 times)

lracut11

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In international business, firms frequently formulate market segments by ________.
 
  A) selling only those products that create derived demand for other related products in the market
  B) grouping countries based on macro-level variables
  C) grouping competitors based on their hiring strategies
  D) grouping identical customers in underground economies

Question 2

According to Hofstede's framework, a culture with large power distance tends to be characterized by ________.
 
  A) inequality between superiors and subordinates
  B) the absence of any form of hierarchy
  C) power derived from hard work and entrepreneurial drive
  D) a preference for individualism over collectivism


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