In international business, firms frequently formulate market segments by ________.
A) selling only those products that create derived demand for other related products in the market
B) grouping countries based on macro-level variables
C) grouping competitors based on their hiring strategies
D) grouping identical customers in underground economies
Question 2
According to Hofstede's framework, a culture with large power distance tends to be characterized by ________.
A) inequality between superiors and subordinates
B) the absence of any form of hierarchy
C) power derived from hard work and entrepreneurial drive
D) a preference for individualism over collectivism