Author Question: How is culture like an iceberg? In a short essay, explain the relationship between the iceberg ... (Read 222 times)

MGLQZ

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How is culture like an iceberg? In a short essay, explain the relationship between the iceberg theory and international business relationships.
 
  What will be an ideal response?

Question 2

The rate at which one currency is interchanged for another is called the ________.
 
  A) exchange rate
  B) interbank interest rate
  C) official cash rate
  D) prime rate



amandanbreshears

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Answer to Question 1

Anthropologists use the iceberg metaphor to call attention to the many dimensions of culture-some obvious and some not so obvious. Above the surface, certain characteristics are visible, but below, unseen to the observer, is a massive base of assumptions, attitudes, and values that strongly influence decision making, relationships, conflict, and other dimensions of international business. We are usually unaware of the nine-tenths of our cultural makeup that exists below the surface. In fact, we are often not aware of our own culture unless we come in contact with another one.
In cross-border business, we step into different cultural environments characterized by unfamiliar languages, and unique value systems, beliefs, and behaviors. We encounter customers and business partners who display differing lifestyles, norms, consumption behavior, shopping, and use patterns. These differences influence all dimensions of international business. Understanding cultural differences is necessary in the creation and maintenance of international business relationships.

Answer to Question 2

A



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