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Author Question: Explain the concept of culture. Why is it important to avoid ethnocentricity and gain cultural ... (Read 118 times)

folubunmi

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on: Jul 7, 2018
Explain the concept of culture. Why is it important to avoid ethnocentricity and gain cultural literacy?
 
  What will be an ideal response?

Question 2

Which of the following statements is true about international franchisors?
 
  A) Entry into numerous foreign markets is tough and costly.
  B) Maintaining control over franchisees is seldom difficult.
  C) Franchisors need to invest substantial capital.
  D) Franchisees may use franchise knowledge to start a competing business.


mcarey591

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Reply #1 on: Jul 7, 2018
Answer to Question 1

Culture is the set of values, beliefs, rules, and institutions held by a specific group of people. Individuals who are ethnocentric believe their culture is superior to other cultures. It is important to avoid ethnocentricity because it can seriously undermine international business projects. It causes people to view other cultures in terms of their own and, therefore, disregard the beneficial characteristics of other cultures.
Cultural literacy, on the other hand, involves acquiring detailed knowledge about a culture to function effectively within it. Cultural literacy improves a person's ability to manage employees, market products, and conduct negotiations in other countries. The culturally literate manager who compensates for local needs and desires brings his or her company closer to customers and improves the firm's competitiveness.

Answer to Question 2

D


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