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Author Question: Which of the following measures the average length of stay at a website? A) loyalty B) ... (Read 411 times)

Capo

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on: Jul 7, 2018
Which of the following measures the average length of stay at a website?
 
  A) loyalty
  B) stickiness
  C) page views
  D) retention rate

Question 2

Recency refers to the:
 
  A) percentage of customers who do not return during the next year after an initial purchase.
  B) time elapsed since the last visit made by a customer.
  C) percentage of existing customers who continue to buy on a regular basis.
  D) percentage of customers who return to the site within a year to make additional purchases.


micaelaswann

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Reply #1 on: Jul 7, 2018
Answer to Question 1

B

Answer to Question 2

B


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Capo

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Reply #2 on: Jul 7, 2018
Thank you


micaelaswann

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Reply #3 on: Jul 7, 2018
No problemo


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