Purchasing an online ad on a CPA basis means that the advertiser: ...

[luvbio]

Purchasing an online ad on a CPA basis means that the advertiser:
 
  A) pays for impressions in 1,000 unit lots.
  B) pays a pre-negotiated fee for each click an ad receives.
  C) pays only for those users who perform a specific action, such as registering, purchasing, etc.
  D) exchanges something of equal value for the ad space.

Question 2

Which of the following measures the average length of stay at a website?
 
  A) loyalty
  B) stickiness
  C) page views
  D) retention rate

[kalskdjl1212]

Answer to Question 1

C

Answer to Question 2

B

[luvbio]

Excellent

[Zebsrer]

Thanks for the timely response, appreciate it