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Author Question: Purchasing an online ad on a CPA basis means that the advertiser: A) pays for impressions in ... (Read 205 times)

luvbio

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on: Jul 7, 2018
Purchasing an online ad on a CPA basis means that the advertiser:
 
  A) pays for impressions in 1,000 unit lots.
  B) pays a pre-negotiated fee for each click an ad receives.
  C) pays only for those users who perform a specific action, such as registering, purchasing, etc.
  D) exchanges something of equal value for the ad space.

Question 2

Which of the following measures the average length of stay at a website?
 
  A) loyalty
  B) stickiness
  C) page views
  D) retention rate


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kalskdjl1212

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Reply #1 on: Jul 7, 2018
Answer to Question 1

C

Answer to Question 2

B


luvbio

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Reply 2 on: Jul 7, 2018
Thanks for the timely response, appreciate it

xiazhe

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Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

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