Author Question: A ________ is a repository of customer information that records all of the contacts a customer has ... (Read 104 times)

Kikoku · **on:** Jul 7, 2018

A ________ is a repository of customer information that records all of the contacts a customer has with a firm, and generates a customer profile that is available to appropriate individuals in the firm.

A) customer service chat system
B) CRM system
C) data warehouse
D) transactive content system

Question 2

To answer a question such as At what time of day does our company sell the most products? you would use ________ data mining.

A) query-driven
B) customer profiling
C) model-driven
D) behavioral