Author Question: Which of the following statements is true about the traditional tradeoff between the richness and ... (Read 101 times)

B · **on:** Jul 7, 2018

Which of the following statements is true about the traditional tradeoff between the richness and reach of a marketing message prior to the development of the Web?

A) Marketing messages had little richness.
B) The smaller the audience reached, the less rich the message.
C) The larger the audience reached, the less rich the message.
D) Richness was unrelated to reach.

Question 2

The costs incurred by merchants changing product prices (such as the costs of reentering prices into computer systems) are referred to as:

A) subscription costs.
B) fixed costs.
C) menu costs.
D) variable costs.