This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Which of the following statements is true about the traditional tradeoff between the richness and ... (Read 105 times)

B

  • Hero Member
  • *****
  • Posts: 570
on: Jul 7, 2018
Which of the following statements is true about the traditional tradeoff between the richness and reach of a marketing message prior to the development of the Web?
 
  A) Marketing messages had little richness.
  B) The smaller the audience reached, the less rich the message.
  C) The larger the audience reached, the less rich the message.
  D) Richness was unrelated to reach.

Question 2

The costs incurred by merchants changing product prices (such as the costs of reentering prices into computer systems) are referred to as:
 
  A) subscription costs.
  B) fixed costs.
  C) menu costs.
  D) variable costs.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

jordangronback

  • Sr. Member
  • ****
  • Posts: 339
Reply #1 on: Jul 7, 2018
Answer to Question 1

C

Answer to Question 2

C


B

  • Member
  • Posts: 570
Reply 2 on: Jul 7, 2018
Gracias!

elyse44

  • Member
  • Posts: 319
Reply 3 on: Yesterday
:D TYSM

« previous next »
 

Did you know?

To prove that stomach ulcers were caused by bacteria and not by stress, a researcher consumed an entire laboratory beaker full of bacterial culture. After this, he did indeed develop stomach ulcers, and won the Nobel Prize for his discovery.

Did you know?

Drug abusers experience the following scenario: The pleasure given by their drug (or drugs) of choice is so strong that it is difficult to eradicate even after years of staying away from the substances involved. Certain triggers may cause a drug abuser to relapse. Research shows that long-term drug abuse results in significant changes in brain function that persist long after an individual stops using drugs. It is most important to realize that the same is true of not just illegal substances but alcohol and tobacco as well.

Did you know?

The Centers for Disease Control and Prevention has released reports detailing the deaths of infants (younger than 1 year of age) who died after being given cold and cough medications. This underscores the importance of educating parents that children younger than 2 years of age should never be given over-the-counter cold and cough medications without consulting their physicians.

Did you know?

There are 60,000 miles of blood vessels in every adult human.

Did you know?

Dogs have been used in studies to detect various cancers in human subjects. They have been trained to sniff breath samples from humans that were collected by having them breathe into special tubes. These people included 55 lung cancer patients, 31 breast cancer patients, and 83 cancer-free patients. The dogs detected 54 of the 55 lung cancer patients as having cancer, detected 28 of the 31 breast cancer patients, and gave only three false-positive results (detecting cancer in people who didn't have it).

Apparent and True Orbits of Alpha Centauri. Apparent and True Orbits of Alpha Centauri.
Twelve primary energy channels and the Conception and Governing Vessels of Traditional Chinese ... Twelve primary energy channels and the Conception and Governing Vessels of Traditional Chinese ...
How to convert verbal statements into algebraic equations (Part 4) How to convert verbal statements into algebraic equations (Part 4)
Traditional plant breeding Traditional plant breeding
E9-23 Prepare income statements Explain the difference in operating income E9-23 Prepare income statements Explain the difference in operating income
Video: Language Areas Animation

For a complete list of videos, visit our video library