How is the television industry being impacted by the Internet? ...

[khang]

How is the television industry being impacted by the Internet?
 
  What will be an ideal response?

Question 2

What are e-sports, how do they make money, and why are advertisers attracted to it?
 
  What will be an ideal response?

[Zack0mack0101@yahoo.com]

Answer to Question 1

The television industry has become the major source of premium video on the Internet. It is beginning a transition to a new delivery platform: the Internet and mobile smartphones and tablet computers. This new platform is not leading to a decline in traditional television viewing. Instead, it is just changing how, when, and where consumers can watch TV. Cloud computing has created a shift away from the ownership of content and instead a focus on access to content anywhere, anytime, from any device. Social networks have enabled a new kind of social TV where consumers share comments while viewing television shows. Expansion of broadband networks and the growth of cloud servers has also enabled the growth of a whole new class of television distributors. Whereas the dominant way consumers obtained a TV signal in the past was from over-the-air broadcasters, cable TV, or satellite distributors, a new over-the-top channel has developed led by powerful technology companies such as Apple, Google, Hulu, VUDU, Netflix, and others, all of whom offer consumers access to television shows. The services ride on top of other network services like cable TV and telephone service. It's as if there is a new Internet Broadcasting System with many new players, which is obviously a threat to cable television and the other distributors, who, in turn, have their own on-demand services for television. In some cases, these new distributors have also begun to get into the content production business by creating their own TV shows.

While the Internet has not diminished TV viewing, it has transformed how, when, and where TV shows are watched. While the TV may be the biggest screen in the house, it now has to compete or share with other digital devices, such as smartphones, tablet computers, and game consoles. The Internet and new mobile platform are changing the viewing experience, making it more of a social experience extending beyond family and friends in the same room. The social circle has expanded to include Facebook and Twitter friends in different locations, changing television viewing from a lean back and enjoy experience into a lean forward and engage experience.

Challenges lie ahead for the television industry however. With so much video and television now available online for free, many users are thinking about cutting the cable cord and just relying on the Internet for their video entertainment. Other viewers are cord shavers who have reduced their subscriptions to digital channels. So far this phenomenon has been limited, but the high service fees for cable television service and expanding Internet capabilities suggest that the future of traditional cable systems may be challenged.

Answer to Question 2

E-sports involve professional online gaming. Like other professional sports, e-sports is based on competition among teams of players. The competition at the championship level takes place in auditoriums attended by thousands of fans, and is watched by millions more on the Internet, on Internet sites such as Twitch.tv. The e-sports leagues make money from selling tickets to arena championship games, merchandise sales, corporate sponsorships, and selling ad space during the broadcasts. Advertisers are attracted to e-sports because the audience is predominantly composed of young males between the ages of 21 and 34, who are hard to reach using traditional media. Coca Cola, Nissan, Ford, and Google are among the largest sponsors of e-sports.

[khang]

Thank you

[Zack0mack0101@yahoo.com]

No problemo