Author Question: Define the three primary components of a comprehensive customer relationship management (CRM) ... (Read 125 times)

Zulu123 · **on:** Jul 7, 2018

Define the three primary components of a comprehensive customer relationship management (CRM) system.

What will be an ideal response?

Question 2

In SQL Query Analyzer, the bottom pane shows the query results.

Indicate whether the statement is true or false

stano32 · **Reply #1 on:** Jul 7, 2018

Answer to Question 1

A comprehensive CRM system comprises three primary components:
a. Operational CRM-includes systems for automating the fundamental business processes like marketing, sales, and support for interacting with the customer.
b. Analytical CRM-includes systems for analyzing customer behavior and perceptions (e.g., quality, price, and overall satisfaction) in order to provide business intelligence.
c. Collaborative CRM-includes systems for providing effective and efficient communication with the customer from the entire organization.

Answer to Question 2

TRUE