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Author Question: Define the three primary components of a comprehensive customer relationship management (CRM) ... (Read 16 times)

Zulu123

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on: Jul 7, 2018
Define the three primary components of a comprehensive customer relationship management (CRM) system.
 
  What will be an ideal response?

Question 2

In SQL Query Analyzer, the bottom pane shows the query results.
 
  Indicate whether the statement is true or false


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stano32

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Reply #1 on: Jul 7, 2018
Answer to Question 1

A comprehensive CRM system comprises three primary components:
a. Operational CRM-includes systems for automating the fundamental business processes like marketing, sales, and support for interacting with the customer.
b. Analytical CRM-includes systems for analyzing customer behavior and perceptions (e.g., quality, price, and overall satisfaction) in order to provide business intelligence.
c. Collaborative CRM-includes systems for providing effective and efficient communication with the customer from the entire organization.

Answer to Question 2

TRUE


Zulu123

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Reply 2 on: Jul 7, 2018
Thanks for the timely response, appreciate it

gcook

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Reply 3 on: Yesterday
Wow, this really help

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