Answer to Question 1
FALSE
Answer to Question 2
The three new ways to think about investments in disruptive innovations as suggested by the e-business innovation cycle are:
1. Put Technology Ahead of Strategy. This approach says that technology is so important to strategy and to success that you have to begin with technology. Given how important technology is today and how fast it changes, if you start with a strategy and then try to retrofit technology into your aging strategy, you are doomed. This approach argues that you begin by understanding technology and develop a strategy from there.
2. Put Technology Ahead of Marketing. The second way that this approach turns conventional wisdom on its head is that, like strategy, marketing also takes a backseat to the technology. A very traditional marketing-oriented approach would be to go first to your customers and find out from them what their needs are and what you ought to be doing with technology. The trouble with this approach is that, given the rapid evolution of technology, your customers are not likely to know about new technologies and their capabilities. They are the last place you ought to be looking for ideas about new technologies and their impact on your business. If they know about the new technology, then chances are your competitors already do too, meaning that this technology is not the one to rest your competitive advantage on.
3. Innovation Is Continuous. The third way that this approach is interesting-and potentially troubling-is that the process has to be ongoing. The Emerging Technologies group is constantly on the lookout for the next new thing that will revolutionize the business. The rate of information technology evolution is not likely to slow down, and innovative organizations truly cannot-and do not-ever rest.