« previous next »

Author Question: You are a marketing manager for a national movie theater chain. Give an example of data that your ... (Read 154 times)

humphriesbr@me.com

  • Hero Member
  • *****
  • Posts: 550
on: Jul 7, 2018
You are a marketing manager for a national movie theater chain. Give an example of data that your department could use for creating meaningful information. What type of information could that data produce?
 
  What will be an ideal response?

Question 2

A credit card company wants to spot elusive patterns in credit card transaction records to be able to block fraudulent transactions. This company should use ________.
 
  A) data mining
  B) data modeling
  C) data drudging
  D) data transformation
Essentials of MIS ¦ Laudon, Laudon ¦ 12th Edition
Buy Test-Bank


raenoj

  • Sr. Member
  • ****
  • Posts: 340
Reply #1 on: Jul 7, 2018
Answer to Question 1

Movie ticket sales from individual theaters would be an example of raw data. Meaningful information from this would be: average number of tickets sold to seniors on certain days of the week.

Answer to Question 2

A


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question

humphriesbr@me.com

  • Hero Member
  • *****
  • Posts: 550
Reply #2 on: Jul 7, 2018
Thank you :)


raenoj

  • Sr. Member
  • ****
  • Posts: 340
Reply #3 on: Jul 7, 2018
Happy to help you


« previous next »
 

Did you know?

As the western states of America were settled, pioneers often had to drink rancid water from ponds and other sources. This often resulted in chronic diarrhea, causing many cases of dehydration and death that could have been avoided if clean water had been available.

Did you know?

A recent study has found that following a diet rich in berries may slow down the aging process of the brain. This diet apparently helps to keep dopamine levels much higher than are seen in normal individuals who do not eat berries as a regular part of their diet as they enter their later years.

Did you know?

Never take aspirin without food because it is likely to irritate your stomach. Never give aspirin to children under age 12. Overdoses of aspirin have the potential to cause deafness.

Did you know?

About one in five American adults and teenagers have had a genital herpes infection—and most of them don't know it. People with genital herpes have at least twice the risk of becoming infected with HIV if exposed to it than those people who do not have genital herpes.

Did you know?

The cure for trichomoniasis is easy as long as the patient does not drink alcoholic beverages for 24 hours. Just a single dose of medication is needed to rid the body of the disease. However, without proper precautions, an individual may contract the disease repeatedly. In fact, most people develop trichomoniasis again within three months of their last treatment.

African bush (savanna) elephant in Etosha National Park, Namibia. African bush (savanna) elephant in Etosha National Park, Namibia.
Model of a longitudinal study in which 983 students were surveyed in 1984 and then again in 1985, 19 Model of a longitudinal study in which 983 students were surveyed in 1984 and then again in 1985, 19
Flow data for a healthy donor (top panel) and a HIV positive patient. CD3 is a T-cell marker, CD4 is ... Flow data for a healthy donor (top panel) and a HIV positive patient. CD3 is a T-cell marker, CD4 is ...
Marketing: Real People, Real Choices Marketing: Real People, Real Choices
Video: Retina

For a complete list of videos, visit our video library