You are a marketing manager for a national movie theater chain. ...

[humphriesbr@me.com]

You are a marketing manager for a national movie theater chain. Give an example of data that your department could use for creating meaningful information. What type of information could that data produce?
 
  What will be an ideal response?

Question 2

A credit card company wants to spot elusive patterns in credit card transaction records to be able to block fraudulent transactions. This company should use ________.
 
  A) data mining
  B) data modeling
  C) data drudging
  D) data transformation

[raenoj]

Answer to Question 1

Movie ticket sales from individual theaters would be an example of raw data. Meaningful information from this would be: average number of tickets sold to seniors on certain days of the week.

Answer to Question 2

A

[humphriesbr@me.com]

Thank you

[raenoj]

Happy to help you