Author Question: Shirley Yearwood is an analyst at a retail outlet and is required to assess customer data to ... (Read 125 times)

viki · **on:** Jul 7, 2018

Shirley Yearwood is an analyst at a retail outlet and is required to assess customer data to understand which items are more likely to be bought together.

What analysis process will best help her to analyze purchasing habits of customers who bought gum boots along with umbrellas, ties along with shirts, and hair clips along with headbands among other related products?A) online analytical processing
B) market basket analysis
C) what-if analysis
D) goal-seeking analysis

Question 2

If a supplier has a limited number of buyers, then the ________.

A) threat of substitutes is low
B) network effects are greater
C) buyers have to deal with greater switching costs
D) buyers will have more power