An RFM score of 555 (R=5; F=5; M=5, on a scale of 1 to 5 ) assigned to a customer indicates that the customer ________.
A) buys expensive items frequently
B) has not purchased anything recently but buys frequently
C) has not purchased anything recently
D) buys inexpensive items frequently
Question 2
Sales and promotion are SCM processes.
Indicate whether the statement is true or false