Author Question: An RFM score of 555 (R=5; F=5; M=5, on a scale of 1 to 5 ) assigned to a customer indicates that the ... (Read 31 times)

saraeharris · **on:** Jul 7, 2018

An RFM score of 555 (R=5; F=5; M=5, on a scale of 1 to 5 ) assigned to a customer indicates that the customer ________.

A) buys expensive items frequently
B) has not purchased anything recently but buys frequently
C) has not purchased anything recently
D) buys inexpensive items frequently

Question 2

Sales and promotion are SCM processes.

Indicate whether the statement is true or false