Author Question: The effects upon sales of consumers receiving a referral or recommendation from other consumers best ... (Read 38 times)

s.tung · **on:** Jul 7, 2018

The effects upon sales of consumers receiving a referral or recommendation from other consumers best defines

A) consumer economy.
B) referral economy.
C) channel conflict.
D) word-of-mouth economy.

Question 2

Each of the following is a major type of B2B structural model except

A) exchanges.
B) collaborative union.
C) sell-side.
D) buy-side.