How can a marketer make a stronger connection with the people receiving their emails?
(a) By resending every marketing message at least twice to ensure that the recipient will look at the message.
(b) By following marketing emails up with phone calls.
(c) By using customer names, offering the right products at the right times and by sending special promotions targeted to the
consumer's interests.
(d) By using complex language inside the email message sent to the consumer.
Question 2
How should the worldwide accessibility of Web sites affect your choice of a do-main name?
(a) You should reserve domain names according to different pronunciations of your domain name in different languages.
(b) You should reserve your domain name with every possible country extension (e.g.,.uk, .nl, .il, etc.).
(c) When choosing your domain name, you should consider how different groups of people from different countries and cultures
will interpret your domain name.
(d) You should choose a domain name that is available under all possible dot-com extensions.
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