Author Question: Sears' marketing strategy is best described as a A) brick-and-mortar strategy. B) shared service ... (Read 123 times)

@Brianna17 · **on:** Jul 7, 2018

Sears' marketing strategy is best described as a

A) brick-and-mortar strategy.
B) shared service mall strategy.
C) click-and-mortar strategy.
D) direct marketing from a manufacturer strategy.

Question 2

A revenue management (RM) system for an airline seeks to minimize each customer's ticket price of travel on the airline's flights.

Indicate whether the statement is true or false