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Author Question: The process of obtaining and analyzing data, which will be used to refine strategic or operational ... (Read 24 times)

Diane

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on: Jul 7, 2018
The process of obtaining and analyzing data, which will be used to refine strategic or operational plans, is known as ____.
 
  a. Market exchange
  b. Market mix
  c. Market research
  d. Market study

Question 2

The manager should have a well-developed, planned system for career development for all employees. What should be included in this program?
   1 . Policies communicated to administrators
   2 . Appropriate use of transfers
   3 .
 
  How promotions are handled
   4 . Long-term coaching
  A) 1, 2, 3
  B) 1, 2, 4
  C) 1, 3, 4
  D) 2, 3, 4


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tmlewis4706

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Reply #1 on: Jul 7, 2018
Answer to Question 1

C
Market research is the systematic process for studying marketing problems or opportunities by designing a study, collecting and analyzing the data, and using information from the findings to refine strategic and/or operational plans (Alward & Camunas, 1991).

Answer to Question 2

D


Diane

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  • Posts: 576
Reply 2 on: Jul 7, 2018
Excellent

isabelt_18

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Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

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