Author Question: The process of obtaining and analyzing data, which will be used to refine strategic or operational ... (Read 19 times)

Diane · **on:** Jul 7, 2018

The process of obtaining and analyzing data, which will be used to refine strategic or operational plans, is known as ____.

a. Market exchange
b. Market mix
c. Market research
d. Market study

Question 2

The manager should have a well-developed, planned system for career development for all employees. What should be included in this program?
1 . Policies communicated to administrators
2 . Appropriate use of transfers
3 .

How promotions are handled
4 . Long-term coaching
A) 1, 2, 3
B) 1, 2, 4
C) 1, 3, 4
D) 2, 3, 4

tmlewis4706 · **Reply #1 on:** Jul 7, 2018

Answer to Question 1

C
Market research is the systematic process for studying marketing problems or opportunities by designing a study, collecting and analyzing the data, and using information from the findings to refine strategic and/or operational plans (Alward & Camunas, 1991).

Answer to Question 2

D