Author Question: A local hospital advertises an emergency department waiting time of 10 minutes or less. This ... (Read 172 times)

Kthamas · **on:** Jul 7, 2018

A local hospital advertises an emergency department waiting time of 10 minutes or less. This advertising takes into account the marketing:

a. exchange.
b. mix.
c. orientation.
d. strategy.

Question 2

A hospital decides to cut back on laboratory personnel by having staff nurses obtain 4 AM laboratory results from patients on the nurse's specific unit.

The laboratory budget shows a de-crease in full-time equivalents and significant personnel savings. The nursing floors budgets de-pict a significant increase in overtime. Nurses are paid 2 to 3 times more than a phlebotomist. This is a hospital example similar to ____. a. Balancing of powers within the institution
b. Continuous quality improvement methodology
c. Poor tactical and strategic planning
d. Unintended consequences of public policy

cadimas · **Reply #1 on:** Jul 7, 2018

Answer to Question 1

C
Marketing orientation is the customer orientation. That is, this advertising focuses its energy on the identification of the needs and wants to customers and on the delivery of services that create satisfaction.

Answer to Question 2

D
Unintended consequences of public policy are those in which the policies are intended to have one outcome, when in fact it may result in consequences that totally overwhelm the original pol-icy.