Nurses are valuable partners in marketing strategies because ...

[humphriesbr@me.com]

Nurses are valuable partners in marketing strategies because they:
 
  a. Are more likely than other members of the organization to use marketing tools.
  b. Have a strong background in using evidence to support decisions.
  c. Have close involvement with patients, who are the target group for marketing.
  d. Constitute the largest staff group in most healthcare organizations.

Question 2

Shifts such as changes in the percentage of seniors in the population, governmental initiatives in health care, and the influence of income on health status are factors in the __________ environment.
 
  a. Public
  b. Macro
  c. Competitive
  d. Social

[Loise Hard]

Answer to Question 1

ANS: C
As nurses are directly involved with patients who use services and who are the target group for marketing efforts, nurses have excellent insights into patient needs.

Answer to Question 2

ANS: B
The external environment in strategic marketing planning includes the public, competitive, and macro environments. Demographic, social, and political factors are included in the macro environments.