Name and describe the four characteristics that help determine ...

[natalie2426]

Name and describe the four characteristics that help determine how valuable data may be to marketing researchers and managers.

Question 2

Strategic planning involves a reflection on our corporate identity.
 a. True
  b. False
 Indicate whether the statement is true or false

[lorealeza]

Answer to Question 1

These four characteristics help determine how valuable data may be:

Relevance: reflects how pertinent these particular facts are to the situation at hand. Relevant data are facts about things that can be changed, and if they are changed, it will materially alter the situation.
Quality: the degree to which data represent the true situation. High-quality data are accurate, valid, and reliable.
Timeliness: the data are current enough to still be relevant.
Completeness: refers to having the right amount of information.

Answer to Question 2

True