Author Question: To meet the social and human needs of a target market, it is critical to: a. Assess the needs and ... (Read 22 times)

newbem · **on:** Jul 8, 2018

To meet the social and human needs of a target market, it is critical to:

a. Assess the needs and priorities of the target market.
b. Revise the organization's mission statement to reflect external needs.
c. Assess the internal culture and needs.
d. Develop highly sophisticated media.

Question 2

After an extensive campaign to ensure that the community surrounding Pacific Hospital has been exposed to the emphasis of excellence in clinical care that occurs through the use of evidence,

the marketing team finds that the public perception has changed little. This determination is made possible through:

a. Marketing surveys.
b. Focus groups.
c. Informal feedback.
d. Comparison of data against benchmarks.

welcom1000 · **Reply #1 on:** Jul 8, 2018

Answer to Question 1

ANS: A
Marketing emphasizes the identification and meeting of human and social needs, which can only be known through assessment of the needs of the consumer (as opposed to the needs of the organization).

Answer to Question 2

ANS: D
Developing benchmark data at the beginning of a project enables comparison of later data against the benchmark to determine if a marketing plan has met its objectives.