Author Question: Select the examples of social marketing. (Select all that apply.) A) Ad campaign for a new brand ... (Read 68 times)

Engineer · **on:** Jul 8, 2018

Select the examples of social marketing. (Select all that apply.)

A) Ad campaign for a new brand of toothpaste
B) Brochure placed in obstetricians' offices promoting the benefits of breastfeeding
C) Infomercial on television presenting the advantages of a piece of exercise equipment
D) Billboard illustrating the dangers of texting while driving
E) Posters placed in college dormitories encouraging condom use

Question 2

The nurse decided to approach local organizations for financial and in-kind support for a new community health initiative. On which local resources can the nurse draw? (Select all that apply.)

A) Catholic church
B) Branch of Bank of America
C) Car dealership
D) Community Transformation Grant
E) The Bill and Melinda Gates Foundation

Melissahxx · **Reply #1 on:** Jul 8, 2018

Answer to Question 1

Ans: B, D, E
Feedback:
Social marketing is the use of marketing principles and practices to change health behaviors or beliefs, social or cultural norms, or community standards to improve health or benefit society. Examples include the use of social marketing to promote health behavior change related to eating fruits and vegetables (5 a day), breastfeeding, active play by children, and following guidelines for cancer screenings. It has also been used to change social and cultural norms related to smoking, texting while driving, condom use, and consumption of trans fats. An ad campaign for a new brand of toothpaste and an infomercial on a piece of exercise equipment are examples of commercial marketing, as they are for profit and intended to help sell a particular product.

Answer to Question 2

Ans: A, B, C
Feedback:
Local banks and other businesses, faith communities, civic groups such as Rotary International or the Junior League, and other local resources may provide seed money, matching funds, or in-kind support for community health programs. The Client Protection and Affordable Care Act has created new opportunities for federal and state (not local) funding of health promotion and prevention programs. These opportunities include Community Transformation Grants that will fund programs to improve nutrition, physical activity, and wellness with priority given to strategies to reduce healthcare disparities. The Bill and Melinda Gates Foundation is a private foundation, not a local resource.