Author Question: The comcastcares Twitter account is staffed by a team of knowledgeable people that can respond to ... (Read 41 times)

crobinson2013 · **on:** Jul 14, 2018

The comcastcares Twitter account is staffed by a team of knowledgeable people that can respond to customers with technical support and troubleshooting tactics. When customers are experience trouble with their cable service, they get quick responses to help fix their problem. Which goal for using online tools to interact with stakeholders does this example illustrate?
A) Increasing product awareness
B) Improving customer service
C) Gathering product and marketing insight
D) Managing company reputation
E) Generating leads for potential customers

Question 2

One benefit to job specialization is that:
A) employees become proficient in many tasks.
B) specialized jobs are more efficient because they eliminate employee changeover time from one operation to the next.
C) specialized jobs require retraining staff if there is a modification to production.
D) employees are less likely to become bored.
E) employees are able to develop new skills and identify new roles where they may like to focus.