Author Question: If you sign up using your email address on Wayfair.com and join the Wayfair Rewards program, you can ... (Read 37 times)

LCritchfi · **on:** Jul 14, 2018

If you sign up using your email address on Wayfair.com and join the Wayfair Rewards program, you can get 3 back on your purchases. Which online marketing tactic does this illustrate?
A) Social media marketing
B) Lead generation
C) Search engine optimization
D) Online ads
E) Content marketing

Question 2

A manufacturing firm produces fire extinguishers at a high volume and low cost for export to markets all over the world. It must maintain precise processes throughout the organization. How would this organization likely prioritize for efficiency and control?
A) Low efficiency, low control
B) Low efficiency, high control
C) High efficiency, low control
D) High efficiency, high control
E) None of the choices are correct