McDonald's wants to launch a campaign promoting its new gargantuan-sized meals. Because McDonald's will be launching the new size nationally, it will want to use a mix of _____ and _____.
A) personal selling; publicity
B) sales promotion; advertising
C) publicity; trade shows
D) advertising; personal selling
E) publicity; public relations
Question 2
Executives at Home Depot hardware stores are performing a SWOT analysis. They discover that stores are experiencing high turnover. At the same time, they discover an expected increase of spending nationwide on home improvement products. The high turnover would be classified as a(n) _____ and the increase in home improvement spending would be classified as a(n) _____.
A) threat, weakness
B) strength, threat
C) opportunity, weakness
D) opportunity, threat
E) weakness, opportunity
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